This series is trying to sell you the idea that scrunchies are better for your hair than regular hair ties. The idea behind these ads is that you are practically using alternative and harmful objects to tie your hair over using a soft scrunchie. These objects are meant to exaggerate how harmful hair ties can be to the hair. Throughout this series, I took a lot of different approaches before I ended with the final result. In this presentation, I will show you my process from concept and sketches to the final product.
Process of Photographic Ad Series
